The Story of Maté Maté

Maté Maté didn’t start in a lab or a corporate boardroom.
It started with 13 good comrades.

For years we had been organising underground parties, cultural happenings, and small festivals around Copenhagen. 
Music, art, long nights and a strong sense of community. Those events brought together all kinds of people — and over time we started noticing something.
People wanted energy - But fewer people wanted the synthetic energy drinks. That’s when the idea started.

Discovering Yerba Maté

At some point we discovered Yerba Maté — a South American plant that has been consumed for centuries as a natural source of energy. Traditionally shared among friends, maté is as much about social connection as it is about stimulation.
It offers a clean, plant-based caffeine boost, often described as something between tea and coffee — focused energy without the heavy crash.
That philosophy resonated with us.

From Underground Culture to a Can

We first started experimenting when some friends brought home 5kg of the herbal tea from a journey in Argentina.
At first just for ourselves — brewing, tasting, adjusting. Back then our goal was simple: create a drink that packs a lot of energy - that works with vodka. Pretty basic stuff :) 
Something simple.
 Something honest.
 Something that actually tasted great.
Slowly the idea grew into something bigger.
What started as curiosity among friends turned into a project — and eventually into Maté Maté.


A Different Kind of Energy Drink

Maté Maté is our take on energy.
Not synthetic.
 Not over-engineered.
Just natural energy rooted in a centuries-old tradition — reimagined for modern life.
And still built on the same foundation as when we started:
Good Energy, culture, and long nights.


What is Maté Maté 

Maté Maté was created from a simple idea: that what we drink should not only taste good, but make us feel good too.
Inspired by the South American tradition of yerba maté, we set out to bring this powerful, natural plant into a modern lifestyle. Yerba maté has been shared for centuries as a symbol of energy, focus, and connection — and we believe it still belongs at the heart of how we gather, work, and recharge today.
At Maté Maté, we carefully source high-quality yerba maté and blend it with natural ingredients to create drinks that are clean, refreshing, and full of character. No artificial shortcuts, no unnecessary additives — just honest flavors and a smooth, balanced lift you can feel.
We exist somewhere between ritual and innovation. Rooted in tradition, but designed for now. Whether you drink Maté Maté to start your day, power your creativity, or share a moment with friends, our goal is to give you a better kind of energy — one that lasts and feels good all the way through.
Maté Maté is more than a drink.
 It’s a way to slow down, tune in, and enjoy energy with intention.
 
Organic Maté cold-brewed iced tea with bubbles. High natural caffeine content: 18-32 mg/100 ml. Refreshing and delicious.


What is Yerba Maté?

Yerba maté is a traditional South American plant used to make a naturally energizing infusion. It comes from the leaves of the Ilex paraguariensis tree, which grows mainly in Argentina, Brazil, and Paraguay.

For centuries, indigenous communities such as the Guaraní people have consumed maté for its stimulating and restorative properties. 
Today it remains a central part of daily life across much of South America.

Yerba maté naturally contains caffeine, along with a range of plant compounds, vitamins, and antioxidants. 
The result is a clean, balanced energy often described as something between coffee and tea — focused, smooth, and long-lasting.

Traditionally, maté is brewed with hot water and shared among friends from a hollow gourd using a metal straw called a bombilla. 
The ritual is social by nature, symbolizing community, conversation, and connection. You can find both the real tea and bombilla and gourd in our webshop to get the full experience.